Most families with children would be very likely to appreciate the ability to have scheduled periods when their kids devices can not access the network.
I would like to be able to configure the router so my sons tablet, phone and xbox are unable to access the internet from 8pm until 8am. I might decide to be popular mum on odd occassions by extending play time on one of these devices (probably as a reward for good behaviour) so making it fairly simple to change (and not buried layers down in the settings) would be an added bonus.
When I discovered this ability on my BT router and told my friends about it several decided to change to BT just for this ability. I would not have changed to Talk Talk had I not been promised it was also available on their service. This could really influence your sales