BT Retail resell the entry level Openreach Fibre to the Premises FTTP products at the same retail price as Fibre to the cabinet FTTC - Infinity 1 and Infinity 2.
I'd like TalkTalk to offer entry level FTTP to its customers and then having captured those customers there's the opportunity to upsell a Super Boost for the up to 200 / 300Mbps premium products.
That's an instant market of up to 200,000 customers. OK, so it's only a tenth of the existing ADSL customer base at the expense of a bit of training in the additional product lines; but aren't we worth it? I can't see TalkTalk's UFO reaching those customers any time soon.